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Our Foundational principles


1. To bring to the marketplace products that are clean, natural and where possible, organic; relying upon responsible sourcing of ingredients.

To not use ingredients that counter the core purpose of a product and use ingredients in whole and not fractionated parts. This will help ensure our quality and be better for your skin and environment.


2, to offer premium quality products at a more realistic price.

When compared to other natural products like ours we wish to present a more reasonable price. we want our products to be bought and used as intended and not be treated as a luxury item that is only used sparingly and not giving the expected results. We strongly feel our quality is above many so-called luxury or up-scale brands.


3. to not dictate a lifestyle.

we can only help you express yourself as you wish - to augment your own existing and amazing style. We are not a lifestyle brand, we are not about T-shirts, key chains and "swag" boldly emblazoned with our logo that you would buy to advertise for us. It is our belief that if we make a product that does what it says it will do and that it is enjoyed; that our customers will happily tell others about us. We will buck trends and not fall to peer pressure, just like you!


4. to be a different kind of company from inside out.

We will take what worked best from the past and incorporate many of the progressive ideas of today into something that will work well for the future. From how we develop product to how we take part in our community will likely be unlike anything anyone has experienced before. This may put us at odds with some traditional corporate types who will tell us we are doing it wrong. Our response will be we are doing what is RIGHT - for our business, our brand, our employees, our products and most of all our customers and communities.


5. to be flexible and evolve.

This has been exhibited by us since we started. We listened to the people about what they have been looking for and where we can, we have introduced something to help. From products to formulas to scents - we have done our best to bring to the market items that meet those unmet needs. We will continue to adapt to such needs as we go.

The Basics about J&L


As founders of J&L Pogonotrophics, John and Larry have a lot of experience in many related fields to starting this enterprise.


John has over 20 years retail experience, most of them spent behind the scenes. Merchandising, inventory management and fulfillment along with customer service. this supports being able to build a strong brand image and sensible management of the business. A love of science and culinary arts is foundational to the talents behind developing the products J&L creates. Larry has also had some great experience dealing with finances of non-profits as well as customers service skills. Both are avid pogonophiles, with 50+ years experience of beard growing and care. This exact point is what led to the founding of J&L.


John is pretty much is the face and brains of operations - developing and producing the products from start to finish and overseeing all details of every aspect of the business. Larry is the first line of product development, helping flesh out ideas and plans - ensuring we keep to our principles and brand image. Larry also is very involved with the books and is visible at the POP-UP stores.


All this experience as professionals and as consumers has helped form and build this beast. John & Larry have strong aspirations for J&L but are also patient and wishing to take time to let it grow from within, naturally.


J&L Pogonotrophics was founded in the dining room of John & Larry's home. A collision of ideas and actions led to the "a-ha!" moment that we can make an amazing beard oil and sell at a price that is below the majority of brands already out there - and at the time there were not too many.


Fighting the stigma of being merely a crafting hobby we worked hard at brand building and creating more products to support our then core items of beard oils. J&L Pogonotrophics are the inventors of Beard Butter. A product that has spread fast throughout the beard care marketplace that is something like the spawn of Beard Oil and a balm. This innovation was instrumental of grabbing attention and building our company. sadly, it was quickly imitated as the name and formula has been hi-jacked by other enterprising folks out there. Our innovating did not end there as we have developed Junk Oil - a mens body oil that replaces powder to keep parts fresh and reduce sweat between showers. There is more innovation to come!


Since our humble beginning in our Chicago apartment we have grown to over 50 items in various scents to meet the needs of not only bearded and hairy men, but to serve everyone that wishes to have quality clean products for their skin and hair. Our base is mostly male, mostly bearded and they will always be our first focus, but we feel that we can easily be universal in our ability to make great products for everyone. Recently we have introduced a product for the family pet!

J&L Pogonotrophics LLC

Chicago, IL 60626

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